Saturday, October 5, 2013

Author Interview – Bobbie Ann Cole

at 7:00 AM

Every writer has their own idea of what a successful career in writing is, what does success in writing look like to you?

I’d like people to be inspired by my book. I’d like them to feel that if God can be there for me, then He is surely there for them, too. I’d like them to see that He communicates as much through little things as He does through big, dramatic things.

It is vital to get exposure and target the right readers for your writing, tell us about your marketing campaign?

My marketing for my launch was to my local audience, here in Fredericton, NB, Canada, and to my potential Kindle audience.

The first was a traditional campaign. It involved a bookstore signing and leading an evening service at my church, to which approximately 100 people came. I announced these events through local press and radio and postcards, distributed to local churches. I also communicated repeatedly to Facebook and Linked In connections in the local area, posting short extracts from the book and photos of people they would recognise, holding it.

I also created a countdown Facebook tile that I posted on my own pages, groups I belonged to and my Linked In profile, as well as on Pinterest. This tile counted down the days to launch and directed everyone to the book page where a free sample chapter was available for download, along with the promo video.

I created additional tiles in respect of the signing and the evening service I was leading and posted these in all media, including one with ‘Tomorrow’ and ‘Today’, splashed across them, in the run-up period to these events.

My Kindle promo was 3 free download days, Sept 6-8. I also made a tile about this and posted it widely. There were Today / Finishes Tomorrow and Ends Midnight Pacific splashes as the campaign unfolded.

I requesting a listing for this promotion in every Christian and non-Christian book promotion site that I could find. A few of these I made small ‘donations’ to. Mostly, they were free.

I tweeted about each of these events as they were coming up and requested retweets, that many people did.

I emailed my own personal email list, dividing it into local to Fredericton and non-local. The local people were told about the events of Sept 7 and 8, as well as the free Kindle promo. The non-local were only told about the Kindle.

I sought reviews from everyone who had already read the book, having made it available as a pdf on a closed Facebook site several months prior to the launch, to whom I invited readers.

I also sought reviews from volunteer readers on writing sites and professional readers. Many of these have still to come through.

I have a blog,, a hub for honing and sharing our Christian testimonies. But it’s new and has few followers yet. Nevertheless, the pages from my book I posted there and the testimonies of others I have helped hone appeared on my Facebook page. Next time around, I know it will reach many people in its own right.

Tell us about your new book? What’s it about and why did you write it?

This is the story of what happened to me over a two year period, from the time God claimed me in a Jerusalem church, where, as a Jew, I wasn’t supposed to be, to meeting and marrying a good man of strong faith in Atlantic Canada. Set in Israel, Canada and my native England, it spans three continents.

When you are not writing, how do you like to relax?

I love to go for long walks in beautiful settings and all weathers.

How often do you write? And when do you write?

When I’m working on a book, I like to give it the best of my day, which is the start. I wake up early and write for 2-3 hours. Though I may not be my laptop writing after that, I’m probably still writing in my head, dialogues, twists, points I want to get across, settings.

Sometimes it’s so hard to keep at it – What keeps you going?

Whenever it gets drudgery, I stop. The quality won’t be there and so there’s little point. I trust it will start up again. And it always has, sometimes years later, and that’s okay.

She Does Not Fear the Snow

Buy Now @ Amazon

Genre - Faith Memoir

Rating – PG

More details about the author

Connect with Bobbie Ann Cole on Facebook



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